PROJECT PLAYBOOK
Industry
FMCG / Beverage Alcohol
Client
Multinational Beverage Alcohol Company
Challenge
How can we develop a common culture initiating, planning and executing projects?
Methods
Business Design
Design Thinking
User Scenarios
Ethnographic Research
Corporate Empathy
Prototyping
Workshops
• Kick-off and Alignment Workshop
• Validation Workshop
Project in a Nutshell
• Led by the digital transformation office
• Stakeholders included all key functions
• Corporate Empathy - 10 stakeholders
• 2 digital workshops with project leaders
• Situation Analysis
- Problem Areas
- Key Roles & Responsibilities
- Jobs to be done
• We developed a detailed project playbook with
- 3 stages
- 7 steps
- 52 stations
- 52 stations
• A digital prototype is developed
- User scenarios
- Validation